SaaS Metrics (Report Card for the Company)

I see SaaS metrics as a report card for the company. They are one of the fairest ways to measure the financial efficiency of the company. While there are many SaaS metrics, a company needs to ensure that these metrics form the foundation of its operations; if they are not in order, nothing else really matters.

SaaS Metrics Summary Google Sheet

Revenue Metrics:

• MRR & ARR

• Net Revenue Retention (NRR)

Usage Metrics:

• Usage Volume (what's your unit of measurement, for instance, API calls)

• Daily/Monthly Active Users (DAU/MAU)

• Conversion Rate

Customer Metrics:

• Customer Lifetime Value (CLV or LTV)

• Average Revenue Per User (ARPU) or Average Revenue Per Account (ARPA)

• Customers by ARR Band

Efficiency Metrics:

• Customer Acquisition Cost (CAC)

• CAC Payback Period

This is the most recent SaaS dashboard I created for the board and C-level executives. Using this report, the company has shifted its priorities for better ROI.